Definition of SWOT analysis in English:

SWOT analysis

Syllabification: SWOT a·nal·y·sis
Pronunciation: /ˈswäd əˌnaləsəs
 
/

noun

A study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats.
More example sentences
  • As people plan for their future, it's useful to conduct a SWOT analysis - Strengths, Weaknesses, Opportunities, and Threats.
  • To do this, planners have begun work with a SWOT analysis which views an organization's Strengths, Weaknesses, Opportunities, and Threats.
  • A SWOT analysis is also useful at this stage to identify the organization's strengths, weaknesses, opportunities, and threats.

Origin

acronym from strengths, weaknesses, opportunities, threats.

Definition of SWOT analysis in:

Get more from Oxford Dictionaries

Subscribe to remove adverts and access premium resources

Word of the day flippant
Pronunciation: ˈflɪp(ə)nt
adjective
not showing a serious or respectful attitude