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advergame

Syllabification: ad·ver·game
Pronunciation: /ˈadvərˌɡām
 
/

Definition of advergame in English:

noun

A downloadable or Internet-based computer game that advertises a brand-name product by featuring it as part of the game.
Example sentences
  • The technology isn't nearly as sophisticated as video games, because most developers outfit advergames to accommodate slow modems.
  • Who cares how long a consumer plays if the advergame doesn't move product?
  • However, despite their early stage of development, advergames are already emerging as one of the Internet's most promising ad strategies - and they show little sign of slowing down.

Origin

blend of advertisement and game.

Derivatives

advergaming

1
noun
Example sentences
  • As gaming goes mass market, the biggest opportunity may lie in advergaming - the interactive advertisements that merge online games with product placement - through which businesses can target specific demographics.
  • In addition to Ford, General Motors, Toyota, Honda and classified Web site AutoTrader.com have used advergaming as part of their marketing strategies.
  • He says the proof of advergaming's success over other forms of online advertising is in its ability to start a dialogue with consumers.

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