Share this entry

Share this page

advertorial

Syllabification: ad·ver·to·ri·al
Pronunciation: /ˌadvərˈtôrēəl
 
/

Definition of advertorial in English:

noun

A newspaper or magazine advertisement giving information about a product in the style of an editorial or objective journalistic article.
Example sentences
  • Today's newspapers are crammed with advertising and advertorials, and journalists are seen as corrupt by many readers.
  • Admittedly the article reads like an advertorial for the company involved, and it could just be cheap filler.
  • Note that this is an article and not an advertorial for which the travel club paid.

Origin

1960s: blend of advertisement and editorial.

Definition of advertorial in:

Share this entry

Share this page

 

What do you find interesting about this word or phrase?

Get more from Oxford Dictionaries

Subscribe to remove adverts and access premium resources

Word of the day prepotent
Pronunciation: prɪˈpəʊt(ə)nt
adjective
greater than others in power or influence