Definition of ambush marketing in English:

Share this entry

ambush marketing

noun

The practice by which a rival company attempts to associate its products with an event that already has official sponsors.
Example sentences
  • Yesterday, the government announced plans to outlaw "ambush marketing" at major events.
  • A decisive factor is whether ambush marketing activities signify a serious breach of rights.
  • Ambush marketing is becoming a huge problem for every major international sporting event.
Share this entry
 

What do you find interesting about this word or phrase?

Comments that don't adhere to our Community Guidelines may be moderated or removed.