The text that appears highlighted in a hypertext link and that can be clicked to open the target web page.
- Try to make sure that the anchor text (clickable text) that links back to your site contains your keywords.
- The anchor text link is a different animal.
- You'll likely see plenty of instances of the page getting traffic for search strings that appear nowhere else on the page but in the anchor text of outbound links.
What do you find interesting about this word or phrase?
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