Definition of assurance in English:

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Pronunciation: /əˈSHo͝orəns/


1A positive declaration intended to give confidence; a promise: [with clause]: he gave an assurance that work would not recommence until Wednesday
More example sentences
  • Safety assurances cannot be guaranteed because there is always a first time for incidents to happen.
  • Oral guarantees or assurances are worthless should a dispute arise in the future.
  • Some analysts and Western diplomats, however, are skeptical of their assurances.
word of honor, word, promise, pledge, vow, avowal, oath, bond, undertaking, guarantee, commitment
2Confidence or certainty in one’s own abilities: she drove with assurance
More example sentences
  • He belonged to a unique generation of Irish people whose strength and assurance lay in their ability to think for themselves.
  • He was in determined mood and quickly established dominance of his area, however, despatching Salford shots with a confidence and assurance which belied his inexperience.
  • He has also got organisational capabilities, he is a winner and he oozes confidence and assurance.
self-confidence, confidence, self-assurance, self-possession, nerve, poise, aplomb, levelheadedness;
calmness, composure, sangfroid, equanimity
informal cool, unflappability
2.1Certainty about something: the crowd’s assurance of Joe’s guilt
More example sentences
  • And it's a wonderful thing to have that kind of peace and assurance and joy and certainty.
  • I sometimes look with envy on those whose faith brings comfort and assurance.
  • On the one hand, I wish I had this woman's faith, her assurance about good and evil, about the way things will turn out.
guarantee, certainty, certitude, surety, confidence, expectation
3chiefly British Insurance, specifically life insurance.
Example sentences
  • Following a slow start to the year, recruitment levels in the insurance, assurance and reinsurance industries have picked up significantly this month.
  • Most lenders require mortgage holders to take out term assurance policies - a simple form of life insurance which pays off the mortgage debt if the holder dies.
  • Anyone who is self-employed or not a member of a company pension scheme can buy life assurance protection via a personal pension assurance policy.


Late Middle English (sense 2): from Old French, from assurer 'assure'.

Words that rhyme with assurance

durance, endurance, insurance

For editors and proofreaders

Syllabification: as·sur·ance

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