Definition of badge engineering in English:
The practice of marketing a motor vehicle under two or more brand names.
- That's probably a good thing, considering how long GM was deservedly blasted for allowing cookie-cutter styling and shameless badge engineering to overrun its once-great portfolio.
- The sheer size of the operation makes it imperative to produce as many vehicles as possible from the same tooling sets, which places a premium on badge engineering.
- Yes, badge engineering is being used again and behind the sleek bodywork and interior, massaged drivetrain and modified chassis, is a Rover 75 station wagon.
Definition of badge engineering in:
- British & World English dictionary
What do you find interesting about this word or phrase?
Comments that don't adhere to our Community Guidelines may be moderated or removed.
Most popular in the US
Most popular in the UK
Most popular in Canada
Most popular in Australia
Most popular in Malaysia
Most popular in Pakistan