Definition of brand extension in English:

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brand extension

noun

An instance of using an established brand name or trademark on new products, so as to increase sales.
Example sentences
  • Gore followed with GoreTex, the monster brand extension that produces waterproof, breathable fabrics.
  • However, he does voice strong - and often controversial - opinions on the issues of growth, brand management and brand extension.
  • They don't just want the 30th brand extension of some established service.
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