Definition of brand extension in English:

brand extension

Syllabification: brand ex·ten·sion

noun

  • An instance of using an established brand name or trademark on new products, so as to increase sales.
    More example sentences
    • Gore followed with GoreTex, the monster brand extension that produces waterproof, breathable fabrics.
    • However, he does voice strong - and often controversial - opinions on the issues of growth, brand management and brand extension.
    • They don't just want the 30th brand extension of some established service.

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Word of the day milord
Pronunciation: mɪˈlɔːd
noun
used to address an English nobleman