informal Take advantage of or exploit (a situation): the breweries were cashing in on the rediscovered taste for real ales
More example sentences
- Or do you, like me, feel exploited by big institutions cashing in on the phenomenon?
- The oil companies stress they cannot cash in this profit because they have to replenish stocks.
- Even the city's Resistance Museum is cashing in on the orgy of national pride with its exhibit on Rembrandt in second world war propaganda.
Definition of cash in in:
- The British & World English dictionary