A large store, typically one of a chain, that specializes in a particular type of discounted merchandise and becomes the dominant retailer in that category.
- This is an opportunity to build a category killer.
- Rick Heller is the managing editor of SoftPolitics, a Web site that has established itself as a category killer with one-stop shopping for consumers of political blogs across the spectrum.
- Analysts consider PowerPoint the category killer; it accounts for at least 95% of the presentation software market.
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