A large store, typically one of a chain, that specializes in a particular type of discounted merchandise and becomes the dominant retailer in that category.
More example sentences
- This is an opportunity to build a category killer.
- Rick Heller is the managing editor of SoftPolitics, a Web site that has established itself as a category killer with one-stop shopping for consumers of political blogs across the spectrum.
- Analysts consider PowerPoint the category killer; it accounts for at least 95% of the presentation software market.
Definition of category killer in:
- The British & World English dictionary