Definition of click fraud in English:

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click fraud


The practice of repeatedly clicking on an advertisement hosted on a website with the intention of generating revenue for the host site or draining revenue from the advertiser: companies also analyze historical query information to detect and protect against click fraud
More example sentences
  • Abuse of the pay per click model can result in click fraud.
  • On search sites, the main reason for click fraud is generally to drive up expenses of a competitor, depleting their advertising budget.
  • Advertisers are increasingly worried about 'click fraud', reports today's Financial Times.
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