Definition of clicks and mortar in English:

clicks and mortar

Syllabification: clicks and mor·tar


  • Used to refer to a traditional business that has expanded its activities to operate also on the Internet: [as modifier]: a clicks-and-mortar strategy Compare with bricks and mortar.
    More example sentences
    • It's going to pay off from the marketing machine that retailers will build, including clicks and mortar as part of it.
    • There will be a crossover between clicks and mortar.
    • ‘Banking today is more about clicks and mortar than bricks and mortar,’ he said.

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