Definition of consumer research in English:

Share this entry

consumer research

Pronunciation: /kənˌs(y)o͞omər rəˈsərCH/


The investigation of the needs and opinions of consumers, especially with regard to a particular product or service.
Example sentences
  • Haben credits Kraft's award-winning consumer research, product research and development and sales organization with growing its brands.
  • The industry's trade association, the Food Marketing Institute, frequently funds consumer research and advises its members on new ways to use cash register scanner data to track changing customer preferences.
  • New market entry includes identification of new markets and product launches while new product development covers items such as feasibility studies, consumer research, patenting and test marketing.

For editors and proofreaders

Syllabification: con·sum·er re·search

Share this entry

What do you find interesting about this word or phrase?

Comments that don't adhere to our Community Guidelines may be moderated or removed.