Definition of consumer research in English:

consumer research

Syllabification: con·sum·er re·search

noun

  • The investigation of the needs and opinions of consumers, especially with regard to a particular product or service.
    More example sentences
    • Haben credits Kraft's award-winning consumer research, product research and development and sales organization with growing its brands.
    • The industry's trade association, the Food Marketing Institute, frequently funds consumer research and advises its members on new ways to use cash register scanner data to track changing customer preferences.
    • New market entry includes identification of new markets and product launches while new product development covers items such as feasibility studies, consumer research, patenting and test marketing.

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