The cooperative marketing by two or more companies of one another’s products.
- Just Born slammed its way toward cool by getting on MTW through a national cross promotion last year with Atlantic Records.
- The execution in terms of leveraging across business units has not lived up to the promise, except perhaps in terms of cross promotion.
- Warner execs would not provide statistics on how the cross-promotion has boosted video or studio store sales over the past 13 months.
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