(Especially in broadcasting) the parts of the day when many people commute by car: [as modifier]: drive-time radio
More example sentences
- In this case, morning news programming and drive-time radio were key sources of early information, but as the morning progressed, radio was a less important source.
- But when he combined his drive-time radio spots with the billboard and specifically targeted consumers in the car, it all came together.
- If I were advising a young person on how to jump-start a career in the media, I'd say: Just run for political office, raise as much money as you can, make as big a splash as possible, then apply for a drive-time slot.
Definition of drive time in:
- The British & World English dictionary