The person who actually uses a particular product.
More example sentences
- The meaning of ‘consumer’ is not necessarily limited to the end-user of a product purchasing it through a retail outlet.
- User-centered design requires the inclusion of a product's end-users throughout the design process.
- One of these primary goals needs to be ease of use for the end-users of the product.
Definition of end user in:
- The British & World English dictionary