A demographically diverse group of people assembled to participate in a guided discussion about a particular product before it is launched, or to provide ongoing feedback on a political campaign, television series, etc.
More example sentences
- Three constructions of sovereignty were produced through the focus group discussion.
- You see, for a couple of years in the mid 1990s I had the chance to participate in a ThinkPad focus group.
- Think of the money we'll make by eliminating the risk of acts that aren't the product of a focus group!
Definition of focus group in:
- The British & World English dictionary