Definition of Gen Yer in English:

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Gen Yer

Pronunciation: /ˌjen ˈwīər/

noun

informal
A member of Generation Y (born in the 1980s and 1990s). Also called millennial. Gen Yers have no memory of life without computers and the Internet
More example sentences
  • The story's lede alleges that Gen Yers are "young, smart, brash."
  • There are signs these Gen Yers are repulsed by the proliferation of media messages.
  • Gen Yers tend to be skeptical consumers who, after years of exposure to saturation marketing, are hardened to traditional advertising tactics.

For editors and proofreaders

Syllabification: Gen Y·er

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