A member of Generation Y (born in the 1980s and 1990s). Also called millennial. Gen Yers have no memory of life without computers and the Internet
More example sentences
- The story's lede alleges that Gen Yers are "young, smart, brash."
- There are signs these Gen Yers are repulsed by the proliferation of media messages.
- Gen Yers tend to be skeptical consumers who, after years of exposure to saturation marketing, are hardened to traditional advertising tactics.
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