Definition of glocalization in English:

glocalization

Syllabification: glo·cal·i·za·tion
Pronunciation: /ˌglōkələˈzāSHən
 
/

noun

  • The practice of conducting business according to both local and global considerations.
    More example sentences
    • Religions are at the forefront of the "glocalization" process.
    • In the earlier theoretical discussion, the concept of glocalization was raised.
    • In business, the local part of glocalization mostly refers to geography.

Origin

1990s: blend of global + localization.

More definitions of glocalization

Definition of glocalization in:

Get more from Oxford Dictionaries

Subscribe to remove adverts and access premium resources

Word of the day astrogation
Pronunciation: ˌastrə(ʊ)ˈgeɪʃ(ə)n
noun
(in science fiction) navigation in outer space