Definition of glocalization in English:


Syllabification: glo·cal·i·za·tion
Pronunciation: /ˌglōkələˈzāSHən


  • The practice of conducting business according to both local and global considerations.
    More example sentences
    • Religions are at the forefront of the "glocalization" process.
    • In the earlier theoretical discussion, the concept of glocalization was raised.
    • In business, the local part of glocalization mostly refers to geography.


1990s: blend of global + localization.

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