Definition of goodwill in English:


Syllabification: good·will
Pronunciation: /ˌgo͝odˈwil
(also good will)


  • 2The established reputation of a business regarded as a quantifiable asset, e.g., as represented by the excess of the price paid at a takeover for a company over its fair market value.
    More example sentences
    • In fact I appeared in the subsequent valuation test case which valued that goodwill.
    • In some cases, the only chargeable asset to transfer on incorporation is goodwill.
    • Others have sold at a loss, or at a figure which does not reflect the value of the goodwill.

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