Definition of goodwill in English:

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goodwill

Pronunciation: /ɡo͝odˈwil/
(also good will)

noun

1Friendly, helpful, or cooperative feelings or attitude: the plan is dependent on goodwill between the two sides [as modifier]: a goodwill gesture
More example sentences
  • You are generous and giving as you share goodwill and hospitality with friends and loved ones.
  • A light and playful rather than heavy and serious attitude brings success and goodwill.
  • The man himself puts everything down to the co-operation and goodwill of the stars.
Synonyms
benevolence, compassion, goodness, kindness, consideration, charity;
cooperation, collaboration;
friendliness, amity, thoughtfulness, decency, sympathy, understanding, neighborliness
2The established reputation of a business regarded as a quantifiable asset, e.g., as represented by the excess of the price paid at a takeover for a company over its fair market value.
Example sentences
  • In fact I appeared in the subsequent valuation test case which valued that goodwill.
  • In some cases, the only chargeable asset to transfer on incorporation is goodwill.
  • Others have sold at a loss, or at a figure which does not reflect the value of the goodwill.

Words that rhyme with goodwill

bill, Brazil, brill, Camille, chill, cookchill, dill, distil (US distill), downhill, drill, Edgehill, Estoril, fill, freewill, frill, fulfil (US fulfill), Gill, grill, grille, hill, ill, instil, kill, krill, mil, mill, nil, Phil, pill, quadrille, quill, rill, Seville, shill, shrill, sill, skill, spadille, spill, squill, still, stock-still, swill, thill, thrill, till, trill, twill, until, uphill, will

For editors and proofreaders

Syllabification: good·will

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