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greenwash

Syllabification: green·wash
Pronunciation: /ˈɡrēnˌwäSH, -ˌwôSH
 
/
(also greenwashing)

Definition of greenwash in English:

noun

Disinformation disseminated by an organization so as to present an environmentally responsible public image: the recycling bins in the cafeteria are just feeble examples of their corporate greenwash
More example sentences
  • If the company suggests ‘self-regulation,’ its public image-making is probably greenwash.
  • Can business use its brands to benefit the environment or is that just greenwash?
  • These masters of climate greenwash have undergone expensive corporate makeovers and now present themselves as leaders in reducing CO2 emissions and supporting renewable energy.

Origin

1980s: from green 'not ecologically harmful', on the pattern of whitewash.

Derivatives

greenwasher

1
noun
Example sentences
  • We've obviously gone beyond the point where sustainability is just a buzzword for corporate greenwashers.
  • Earth Day 2000's ‘Don't Be Fooled’ report highlights the worst of this past year's ‘greenwashers’, companies that make false or misleading environmental claims.
  • For the past eleven years, Earthday Resources has issued its Don't Be Fooled Awards to the top ten ‘greenwashers ‘of the previous year.’

Definition of greenwash in:

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