Innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product.
- Tobacco companies regularly use guerrilla marketing to outsmart the law.
- One way to think of them is as the latest guerrilla marketing tool, a new kind of brand bait.
- The main principle, he said, was insurgency, which, he pointed out, continuing to switch with ease between political and new-media vocabularies, was really guerrilla marketing.
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