Definition of hard launch in English:

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hard launch

noun

The general release of a new product or service to the public: the site is already up, with a hard launch expected later this month Compare with soft launch.
More example sentences
  • Some technical issues and other final elements will be tweaked throughout the month prior to a hard launch the week of August 13.
  • With a hard launch expected in late Q3, the company introduced its beta version in New York and San Francisco in April.
  • An Android app will be up first and while he says he has a date in mind, there's no hard launch set quite yet.

verb

(hard-launch) [with object]
Fully release (a new product or service) to the public: the graphics card is being hard-launched today
More example sentences
  • In early 2013, we will hard-launch the Portfolio, which will contain all the features and functionality needed to simplify the many challenges of a clinician's day-to-day activities.
  • In episode 1002 I mentioned a program we are soft launching right now and hard launching on Jan 1st 2013.
  • We hard-launched the site that day with all functionality.

For editors and proofreaders

Syllabification: hard launch

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