Definition of hard launch in English:

hard launch

Syllabification: hard launch


  • The general release of a new product or service to the public: the site is already up, with a hard launch expected later this month Compare with soft launch.
    More example sentences
    • Some companies are creating prototypes before they do the hard launch of a new store concept.
    • There is nothing to indicate a hard launch of the 580 this month: it is all entirely speculation.
    • More than one source confirmed that ATI is preparing for a massive hard launch of its new line.


(hard-launch) [with object] Back to top  
  • Fully release (a new product or service) to the public: the graphics card is being hard-launched today
    More example sentences
    • G4i plans to hard-launch its sales effort in August 2009, with special focus on companies with a presence in Guam and the Greater Washington region.
    • The site hard-launched on New Year's Day.
    • We hard-launched the site that day with all functionality.

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Word of the day milord
Pronunciation: mɪˈlɔːd
used to address an English nobleman