Definition of house brand in English:

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house brand


1A brand name used exclusively by a retailer (or a selected group of retailers) for a product or line of products that are typically sold for prices lower than that of comparable items with manufacturer brand names.
Example sentences
  • Last year, the supermarket needed a new soft drink quickly for its house brand.
  • The company founders' descendants have collectively owned the licence to manufacturer mattresses and house brand bedding in Australia for more than 60 years.
  • Diphenhydramine is found in many over-the-counter products, including house brand allergy pills.
1.1A product bearing a brand name used by the retailer and sold for a lower price: don’t get the expensive coffee, get the house brand
More example sentences
  • Premium branded milk is always higher than house brands.
  • The brands were expensive, the basic house brands were inexpensive.
  • How can I compare price on a house brand if I don't have that brand name to stack it up against?
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