Definition of kawaii in English:

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Pronunciation: /kəˈwī/ /ˈkäwīˌē/


(In the context of Japanese popular culture) cute: she paints elephants that are extremely kawaii
More example sentences
  • Lee and I gave my Dad a Settlers of Catan travel set for his birthday, which is so kawaii.
  • Fun for when I'm bored and end up exchanging "kawaii" emails with coworkers on the weekends but simply a waste.
  • Breathtakingly kitsch to the outsider, many Japanese would simply utter an awestruck "kawaii!"


The quality of being cute, or items that are cute: even in a cosmopolitan city like Tokyo, kawaii is everywhere
More example sentences
  • Japan is the world capital of kawaii [ cuteness ], explains Guy Murphy of the Bartle Bogle Hegarty ad agency in Singapore.
  • Murakami uses the term to explain and critique the stubborn two-dimensionality of anime, manga and Japanese art, and Japan's kawaii (cute) consumer culture.
  • The most important thing in selling to girls is kawaii, or cuteness.



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