(In retail and marketing) used to refer to the large number of products that sell in small quantities, as contrasted with the small number of best-selling products.
- The long-tail approach, by definition, requires you to be constantly on the prowl for underdog and underexposed offerings.
- The rest are in the long tail of poor sellers.
- Flattening the long tail affects which business models are viable.
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Syllabification: long tail
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