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loss-leader

Syllabification: loss-lead·er

Definition of loss-leader in English:

noun

A product sold at a loss to attract customers.
Example sentences
  • Many of the compact discs sold by the store are sold as loss-leaders to attract consumers to buy other products.
  • As is commonplace in many retailing environments, Wal-Mart and other mass-market discounters sell some products as loss-leaders.
  • They use CDs as loss-leaders, selling below cost.

Definition of loss-leader in:

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