A product sold at a loss to attract customers.
More example sentences
- Many of the compact discs sold by the store are sold as loss-leaders to attract consumers to buy other products.
- As is commonplace in many retailing environments, Wal-Mart and other mass-market discounters sell some products as loss-leaders.
- They use CDs as loss-leaders, selling below cost.
Definition of loss-leader in:
- The British & World English dictionary