Definition of marketing mix in English:

marketing mix

Syllabification: mar·ket·ing mix


  • A combination of factors that can be controlled by a company to influence consumers to purchase its products.
    More example sentences
    • The smart toy players will look for ways to integrate technology into their overall marketing mix and let consumers dictate ways in which it can work to their benefit.
    • In a competitive marketing environment, a company must use all elements of the marketing mix to make its products the preferred choice of buyers.
    • Each element of the marketing mix - product, price, promotion, and distribution - must aim for this.

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Pronunciation: kəːf
a slit made by cutting with a saw