Definition of narrowcast in English:

Share this entry


Pronunciation: /ˈnerōˌkast/

verb (past and past participle narrowcast or narrowcasted)

[no object]
Transmit a television program, especially by cable, or otherwise disseminate information, to a comparatively small audience defined by special interest or geographical location: the channel is licensed to narrowcast only to nondomestic outlets (as noun narrowcasting) one journal has avoided the narrowcasting that seems to enslave so many mainstream magazines
More example sentences
  • If there was an emerging trend it was about narrowcasting to specific audiences based on particular issues or demographics relevant to these audiences.
  • Apparently the implications for broadcasting and narrowcasting, for social glue and public ethos, are enormous.
  • Now there are hundreds of channels narrowcasting to every conceivable interest.


Transmission by narrowcasting: Colorado women’s volleyball narrowcasts [as modifier]: narrowcast specialty channels
More example sentences
  • One of the significant cultural aspects of the Internet is that, given its narrowcast properties, it's been able to open up the discussion.
  • Here, the news isn't just partisan but gleefully partisan: conservative, red-in-the-face news narrowcast to the red states.
  • It can also use existing broadcast infrastructure, so it needs neither the infrastructure of narrowcast nor the construction of new broadcast infrastructure.



Example sentences
  • So the TV advertising folks are literally broadcasters, and the direct mail folks are narrowcasters.
  • We describe several scenarios where a system based on the model enables novel interaction between the narrowcaster and consumer.
  • As a narrowcaster, you can spread the information and create more critical mass.


1930s: back-formation from narrowcasting, on the pattern of broadcasting.

For editors and proofreaders

Syllabification: nar·row·cast

Share this entry

What do you find interesting about this word or phrase?

Comments that don't adhere to our Community Guidelines may be moderated or removed.