Entry from British & World English dictionary
(Of a politician) stating the official party line.
- Clearly he should have consulted his political adviser and stayed on-message.
- Despite their reputation for subversiveness, both Ant and Dec have a tendency to speak in the flavourless on-message soundbites of New Labour politicians.
- Thus the CRE chief still thinks that the way to change public attitudes is through official re-education schemes (such as summer citizenship camps for lucky teenagers), and by giving grants to on-message projects.
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