(On the Internet) a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement.
- Even startups use such techniques in conjunction with pay-per-click advertisements.
- The conversion rate is better too - meaning I get more sales "per capita" than using pay-per-click or buying ads in newsletters.
- The problem is, pay-per-click isn't suitable for businesses in local markets.
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