Definition of pay-per-click in English:

pay-per-click

Syllabification: pay-per-click

noun

  • (On the Internet) a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement.
    More example sentences
    • Several of these firms noticed unusually high spikes in traffic to pay-per-click ads on Microsoft's search tool.
    • More pay-per-click means more online content but ultimately less money for producing that content.
    • Chances are you've heard about the amazing ROI that can be had with pay-per-click advertising on Google, Yahoo! and Bing.

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