Definition of plugola in English:

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Pronunciation: /plʌˈɡəʊlə/

Entry from British & World English dictionary


[mass noun] North American informal
The incidental or unofficial promotion of a person or product in the media, sometimes in return for a payment.
Example sentences
  • The column is a nice bit of blog plugola from one of the nation's most respected magazines.
  • Sly fellows turn the notoriety acquired through public office into the real coin of the realm, plugola.
  • When a reporter or disc jockey slips in or passes over information in order to line his pocket, that's plugola, and management would take quick corrective action.


1950s: from plug + -ola, after payola.

For editors and proofreaders

Line breaks: plug|ola

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