Entry from British & World English dictionary
Definition of plugola in English:
noun[mass noun] North American informal
The incidental or unofficial promotion of a person or product in the media, sometimes in return for a payment.
- The column is a nice bit of blog plugola from one of the nation's most respected magazines.
- Sly fellows turn the notoriety acquired through public office into the real coin of the realm, plugola.
- When a reporter or disc jockey slips in or passes over information in order to line his pocket, that's plugola, and management would take quick corrective action.
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