Definition of press kit in English:

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press kit

noun

A package of promotional material provided to members of the press to brief them, especially about a product, service, or candidate.
Example sentences
  • You need professional-looking promotional materials - a great press kit and video are essential.
  • There is a brief electronic press kit that features equally brief interview snippets from all the principles, including Arthur Miller.
  • The press kit is a promotional featurette about the film, and clocks in at about 6 1/2 minutes.
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