Definition of press kit in English:

press kit

Syllabification: press kit

noun

  • A package of promotional material provided to members of the press to brief them, especially about a product, service, or candidate.
    More example sentences
    • You need professional-looking promotional materials - a great press kit and video are essential.
    • There is a brief electronic press kit that features equally brief interview snippets from all the principles, including Arthur Miller.
    • The press kit is a promotional featurette about the film, and clocks in at about 6 1/2 minutes.

Get more from Oxford Dictionaries

Subscribe to remove adverts and access premium resources

Word of the day mage
Pronunciation: meɪdʒ
noun
a magician or learned person