A package of promotional material provided to members of the press to brief them, especially about a product, service, or candidate.
More example sentences
- You need professional-looking promotional materials - a great press kit and video are essential.
- There is a brief electronic press kit that features equally brief interview snippets from all the principles, including Arthur Miller.
- The press kit is a promotional featurette about the film, and clocks in at about 6 1/2 minutes.