A fierce competition in which retailers cut prices in an attempt to increase their share of the market.
- At the same time, though, he's raising fears within the industry of a price war.
- Supermarkets and filling stations launched the latest battle in the petrol price war yesterday with a new round of cost cuts at the pumps.
- A good few years back two of the big supermarkets went head to head on these items in a fierce price war.
For editors and proofreaders
Syllabification: price war
Definition of price war in:
What do you find interesting about this word or phrase?
Comments that don't adhere to our Community Guidelines may be moderated or removed.