A fierce competition in which retailers cut prices in an attempt to increase their share of the market.
- At the same time, though, he's raising fears within the industry of a price war.
- Supermarkets and filling stations launched the latest battle in the petrol price war yesterday with a new round of cost cuts at the pumps.
- A good few years back two of the big supermarkets went head to head on these items in a fierce price war.
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