Definition of price war in English:

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price war

Pronunciation: /ˈprīs ˌwô(ə)r/

noun

A fierce competition in which retailers cut prices in an attempt to increase their share of the market.
Example sentences
  • At the same time, though, he's raising fears within the industry of a price war.
  • Supermarkets and filling stations launched the latest battle in the petrol price war yesterday with a new round of cost cuts at the pumps.
  • A good few years back two of the big supermarkets went head to head on these items in a fierce price war.
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