Definition of private label in English:

private label

Syllabification: pri·vate la·bel


Designating a product manufactured or packaged for sale under the name of the retailer rather than that of the manufacturer: private label cheeses
More example sentences
  • About 13 percent of its business is private label.
  • Whether private label or branded, private label yogurt is like a sailboat in a calm sea.
  • I instructed our staff to buy a database that would give us more information about the loan quality of private label mortgage-backed securities.


Back to top  
A retailer’s name, as used on a product sold by the retailer but manufactured by another company: the yogurt is sold under their private label
More example sentences
  • Younger people are much more predisposed towards private labels then older people.
  • In the cream liqueur segment we produce a lot of private labels for supermarket chains right around the world.
  • Prices on the private labels are lower, from $0.60 to $0.80.

Get more from Oxford Dictionaries

Subscribe to remove adverts and access premium resources

Word of the day retroflex
Pronunciation: ˈrɛtrə(ʊ)flɛks
turned backwards