A practice in which manufacturers of goods or providers of a service gain exposure for their products by paying for them to be featured in movies and television programs.
- The agency will also have a designated division for branded content, sponsorship and product placement in film and television.
- The sharks look more like killer whales and there is a ridiculous amount of product placement for a film ostensibly marketed towards children.
- The film is so full of product placement, you know there is no shame in Hollywood.
For editors and proofreaders
Syllabification: prod·uct place·ment
Definition of product placement in:
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