Definition of product differentiation in English:

product differentiation

Line breaks: prod|uct dif¦fer|en|ti¦ation

Entry from British & World English dictionary


[mass noun] Economics
The marketing of generally similar products with minor variations that are used by consumers when making a choice.

Definition of product differentiation in:

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Word of the day retroflex
Pronunciation: ˈrɛtrə(ʊ)flɛks
turned backwards