Definition of product placement in English:
A practice in which manufacturers of goods or providers of a service gain exposure for their products by paying for them to be featured in movies and television programs.
- The agency will also have a designated division for branded content, sponsorship and product placement in film and television.
- The sharks look more like killer whales and there is a ridiculous amount of product placement for a film ostensibly marketed towards children.
- The film is so full of product placement, you know there is no shame in Hollywood.
Definition of product placement in:
- British & World English dictionary
What do you find interesting about this word or phrase?
Comments that don't adhere to our Community Guidelines may be moderated or removed.
Most popular in the US
Most popular in the UK
Most popular in Canada
Most popular in Australia
Most popular in Malaysia
Most popular in Pakistan