Definition of puffery in English:

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puffery

Pronunciation: /ˈpəfərē/

noun

chiefly North American
Exaggerated or false praise.
Example sentences
  • There has always been a fine line between legitimate puffery and misleading advertising.
  • Savvy readers soon learn to discount this overt puffery.
  • Overall, though, despite the blizzard of facts and figures, both candidates generally limited themselves to modest exaggerations and standard issue political puffery.

For editors and proofreaders

Syllabification: puff·er·y

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