Definition of put or place a premium on in English:

put (or place) a premium on

  • Regard or treat as particularly valuable or important: he put a premium on peace and stability
    More example sentences
    • High fuel costs make commodities more expensive and put a premium on locally produced goods.
    • Instruct your Web designer to put a premium on users' experience; look and feel are as important as functionality.
    • Americans in 1921 placed a premium on efficiency, and Hoover was widely regarded as its embodiment.
    value greatly, attach great/special importance to, set great store by, put a high value onmake valuable, make invaluable, make important
See parent entry: premium

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Word of the day skosh
Pronunciation: skəʊʃ
a small amount; a little