1.1The insertion of middlemen into transactions between producers and consumers.
- In this new decade, it will largely be about reintermediation.
- In addition, several authors have described the process of disintermediation and reintermediation that occurs as a result of the use of B2B e-commerce.
- The beauty of reintermediation is that it enables a company to extract the best of the Web and then offer up a manageable menu of services.
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