plural noun[treated as singular or plural] US
(In the US) a style of political campaigning in which the candidate attends local events in order to target voters on a small-scale or individual basis.
- For states so vast and populations so large, the old-fashioned art of retail politics, meeting voters individually, has diminished in importance.
- The state's brand of retail politics brings its most powerful leaders into frequent contact with voters.
- The candidate and his manager were also careful not to underestimate the importance of old-fashioned retail politics.
Early 20th century: first referring to the practice of paying for votes.
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