Definition of rollout in English:

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Pronunciation: /ˈrōlout/


1The unveiling of a new aircraft or spacecraft.
Example sentences
  • At the roll-out ceremony in January enthusiastically called the aircraft the ‘crowning achievement of a human and industrial adventure’.
1.1The official launch or introduction of a new product or service.
Example sentences
  • Shareholders can expect to see a continued roll-out of new product lines and distribution channels.
  • They expected to replace existing copper or glass fibre cables and play a large part in the roll-out of digital services.
  • Both companies have rowed back on plans for the roll-out of digital television services.
2 Aeronautics The stage of an aircraft’s landing during which it travels along the runway while losing speed.
3 American Football A play in which the quarterback runs toward the sideline before attempting to pass or advance.
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