Share this entry

Share this page

rollout

Syllabification: roll·out
Pronunciation: /ˈrōlout
 
/

Definition of rollout in English:

noun

1The unveiling of a new aircraft or spacecraft.
Example sentences
  • At the roll-out ceremony in January enthusiastically called the aircraft the ‘crowning achievement of a human and industrial adventure’.
1.1The official launch or introduction of a new product or service.
Example sentences
  • Shareholders can expect to see a continued roll-out of new product lines and distribution channels.
  • They expected to replace existing copper or glass fibre cables and play a large part in the roll-out of digital services.
  • Both companies have rowed back on plans for the roll-out of digital television services.
2 Aeronautics The stage of an aircraft’s landing during which it travels along the runway while losing speed.
3 Football A play in which the quarterback runs toward the sideline before attempting to pass or advance.

Definition of rollout in:

Share this entry

Share this page

 

What do you find interesting about this word or phrase?

Comments that don't adhere to our Community Guidelines may be moderated or removed.

Get more from Oxford Dictionaries

Subscribe to remove adverts and access premium resources

Word of the day cumbersome
Pronunciation: ˈkʌmbəs(ə)m
adjective
large or heavy and therefore difficult to carry…