1.1The official launch or introduction of a new product or service.
More example sentences
- Shareholders can expect to see a continued roll-out of new product lines and distribution channels.
- They expected to replace existing copper or glass fibre cables and play a large part in the roll-out of digital services.
- Both companies have rowed back on plans for the roll-out of digital television services.
Definition of rollout in:
- The British & World English dictionary