Share this entry

Share this page

sidegrade

Syllabification: side·grade
Pronunciation: /ˈsīdɡrād
 
/

Definition of sidegrade in English:

noun

A marketing incentive aimed at persuading a consumer to switch to a competitor’s product: a competitive sidegrade to Canvas or CorelDraw
More example sentences
  • I do the research and try to answer queries as to which item is an upgrade or sidegrade etc.
  • If you don't want to install the whole sidegrade and are just interested in the spell checking… just install Word and select spell check as the only option to install.
  • Maybe… just maybe they will offer prepurchase at $349, that's the least they could do after advertising the sidegrade for that price.

verb

Back to top  
Switch to a competitive product: I’d prefer to sidegrade to Windows Media Player 10 at some point
More example sentences
  • Because frankly, anything else is just sidegrading the deck, not upgrading.
  • Having recently upgraded (or sidegraded maybe) from a laptop to a desktop based system, I was looking for something other than a mouse/trackpad for ergonomic reasons.
  • I doubt you'll see huge leaps in sound quality if you're only sidegrading.

Share this entry

Share this page

 

What do you find interesting about this word or phrase?

Get more from Oxford Dictionaries

Subscribe to remove adverts and access premium resources

Top searches

= trending
Word of the day vicarious
Pronunciation: vɪˈkɛːrɪəs
adjective
experienced in the imagination through another person's feelings…