Share this entry

Share this page

soft sell

Syllabification: soft sell

Definition of soft sell in English:

noun

[in singular]
A method of salesmanship or advertising that uses subtle persuasion.
Example sentences
  • These days we're used to shock advertising, the soft sell and all ads in between.
  • They have been brave in moving in the direction of a fans' representative in the inner sanctum of the boardroom, the first UK club to do so, and been innovative in their choice of a man who will not accept the soft sell.
  • But then, these guys have never been very big on the soft sell.

verb

(soft-sell) [with object] Back to top  
Sell (something) by using suble persuasion.
Example sentences
  • Now the planners are embarking on the sticky job of soft-selling the upcoming traffic mayhem to the residents around the area.
  • Russell continues: ‘Conversation is one thing but other people will come at you with an agenda that you know nothing about but you're supposed to glad-hand and soft-sell, but I'm not like that.’

Definition of soft sell in:

Share this entry

Share this page

 

What do you find interesting about this word or phrase?

Comments that don't adhere to our Community Guidelines may be moderated or removed.

Get more from Oxford Dictionaries

Subscribe to remove adverts and access premium resources

Word of the day orthoepy
Pronunciation: ˈɔːθəʊɛpi
noun
the correct or accepted pronunciation of words