1 Business Any point of contact between a buyer and a seller.
- In the world of the Internet, and more pervasive technologies, brands aren't just delivered intact by the advertiser; instead they're created by each individual consumer as an aggregate experience across multiple touchpoints.
- You have to consider all the touchpoints inside the company that are going to be affected and that need to be integrated.
- How will you manage and control all consumer touchpoints?
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