Definition of undersell in English:


Syllabification: un·der·sell
Pronunciation: /ˌəndərˈsel

verb (past and past participle undersold)

[with object]
  • 1Sell something at a lower price than (a competitor): we can equal or undersell mail order
    More example sentences
    • Meanwhile, corporate agribusiness can undersell the small family farmer, making the small farm economically unviable.
    • In other words, we subsidize our farmers so heavily that they can undersell poor competitors abroad.
    • There are unquestionably farmers in a number of developing countries who have been undersold and even put out of business by imports whose prices are artificially low thanks to subsidies the rich countries pay their farmers.
  • 1.1Promote or rate (something) insufficiently; undervalue: don’t undersell yourself
    More example sentences
    • As a result, they may undersell their strengths in order to avoid being singled out and made to feel conspicuous.
    • To compare the world to an oyster (even one that is owned by me) is to undersell it a little, I think.
    • He has always had a feel for what the audience wants and never knowingly undersells a great event or oversells a poor event.

More definitions of undersell

Definition of undersell in:

Get more from Oxford Dictionaries

Subscribe to remove adverts and access premium resources

Word of the day astrogation
Pronunciation: ˌastrə(ʊ)ˈgeɪʃ(ə)n
(in science fiction) navigation in outer space