(In marketing) an innovation, service, or feature intended to make a company or product attractive to customers.
- Even in the allegedly unrelated areas like finance the business needs to live out the value proposition.
- The MacBook Air could see a minor refresh to increase its value proposition.
- You get two lines to explain your value proposition.
For editors and proofreaders
Syllabification: val·ue prop·o·si·tion
Definition of value proposition in:
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