Definition of value proposition in English:

Share this entry

value proposition

noun

(In marketing) an innovation, service, or feature intended to make a company or product attractive to customers.
Example sentences
  • Even in the allegedly unrelated areas like finance the business needs to live out the value proposition.
  • The MacBook Air could see a minor refresh to increase its value proposition.
  • You get two lines to explain your value proposition.

For editors and proofreaders

Syllabification: val·ue prop·o·si·tion

Share this entry
 

What do you find interesting about this word or phrase?

Comments that don't adhere to our Community Guidelines may be moderated or removed.