Definition of vanity sizing in English:

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vanity sizing


The practice of assigning smaller sizes to articles of manufactured clothing than is really the case, in order to encourage sales.
Example sentences
  • Any woman who has braved a changing-room recently will have noticed that more retailers are adopting a ' vanity sizing ' policy.
  • Over the years, vanity sizing has ensured that standardised clothing measurements have become less reliable.
  • The scam known as "vanity sizing" flatters customers into thinking they are slimmer than they really are.
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